At a Glance
How They Compare
The most important dimensions for brands and agencies evaluating both options — from ROAS to pricing to launch speed.
Cebu City, Philippines · US LLC
The Person Behind Zeldigital
One Expert.
Full Accountability.
Hanzel Lacida — known professionally as Hans or Hans "Dexter" Lacida — is a Cebu City–raised paid acquisition operator with over a decade of hands-on Google Ads experience. Brought up by his parents Uldarico and Mansueta Lacida, his values of integrity and genuine client focus shape every engagement. He participated in Google's Partner Program from 2020 to 2023, holds Google Ads Search Certification, and is listed in the Google Skillshop directory.
Operating as Zeldigital, Hans serves US-based founders, eCommerce brands, healthcare/medspa businesses, B2B SaaS companies, and high-intent lead generation campaigns — personally managing monthly ad spends up to $300,000, scaling ROAS from 3.1x baselines to peak results of 70x for sporting goods brands in Australia and New Zealand, and 20x for US retail brands.
Clients consistently praise his ability to diagnose deep structural issues — not just surface-level metric tweaks. Beyond advertising, he runs a YouTube channel breaking down over $1M in real client results, publishes playbooks at hanslacida.com, and stays sharp through continuous learning, AI-assisted workflows, and compounding infrastructure that turns ad accounts into reliable growth engines.
Verticals Served
eCommerce
Google Shopping, PMax asset groups, feed optimization, AU/NZ/US scaling
Healthcare & MedSpa
HIPAA-compliant campaigns, lead quality tracking, compliance-safe targeting
B2B SaaS
Pipeline attribution, long sales cycle tracking, CRM-to-Google Ads integration
Lead Generation
High-intent search, local service ads, aggressive CPA management
Full Breakdown
Side-by-Side Comparison
| Category | Adswerve | Zeldigital · Hans Lacida |
|---|---|---|
| Company Type | Enterprise Data, Media & Tech Consultancy — #1 Google Marketing Platform partner in the US Enterprise | Fractional Google Ads operator — founder-led LLC. Hans runs every engagement personally, zero agency layers Boutique |
| Founder / Lead | Corporate leadership team, multiple VPs and directors | Hanzel "Hans" Lacida — Cebu City, PH. Raised by Uldarico & Mansueta Lacida. Former Google Partner (2020–2023), Google Ads Search Certified, Google Skillshop listed Verified Expert |
| Team Size | 250+ specialists across data science, media strategy, and analytics | 1–9 (Hans personally leads every engagement — no junior account managers, no handoffs) Direct Access |
| Founded | 2009 · Denver, CO, USA | 2020 · Cebu City, Philippines + US LLC presence |
| Core Expertise | Google Marketing Platform, Adobe suite, full-stack data strategy, media buying, martech consulting, analytics & measurement | Google Ads architecture (Search, PMax, Shopping, Demand Gen, YouTube), GA4/GTM, first-party data strategy, advanced conversion optimization, server-side tagging Deep Specialist |
| Proven ROAS | Broad ROI metrics across enterprise platforms — specific figures not publicly disclosed | 70x ROAS (AU/NZ sporting goods) · 20x ROAS (US retail) · 50% CAC reduction · Campaigns scaled from 3.1x to 70x — all publicly reviewed on YouTube Documented |
| Ad Spend Managed | Large enterprise budgets (undisclosed) | Up to $300,000+/month personally managed by Hans. Min client spend $5k/mo |
| Target Clients | Enterprise brands, Fortune 500, large agencies (800+ clients, 45+ F500) | US-based founders, eCommerce brands, healthcare/medspa, B2B SaaS, high-intent lead gen ($5k–$300k+/mo ad spend) |
| Pricing Model | Custom consulting & licensing — enterprise-level, not publicly listed Opaque | $1,500/mo or 10% of ad spend (whichever higher). One-time audits/fixes from $500. Min $5k/mo ad spend. No surprises Transparent |
| Google Credentials | #1 Google Marketing Platform partner in US · 170+ GMP certifications · Premier Partner status | Google Ads Search Certification · Google Skillshop directory listing · Former Google Partner Program participant (2020–2023) |
| Tech Stack | Google Marketing Platform, Adobe, cloud platforms, enterprise BI tools | Google Ads API, GA4, GTM (server-side/Stape), BigQuery, SQL, Looker Studio, Power BI, HubSpot/Salesforce CRM, OpenRouter/AI tools Modern Stack |
| Launch Speed | Multi-week enterprise onboarding | Campaigns live in 7–10 business days from brief Agile |
| Communication | Structured account management through team hierarchy | Direct communication with Hans — honest, no-fluff. Declines non-fit engagements upfront rather than taking your money Transparent |
| Public Content & Proof | Case studies, certification pages, and training materials | YouTube channel: $1M+ in real client results reviewed. Playbooks & case studies at hanslacida.com. Active on LinkedIn and X Open Accountability |
| Best For | Brands needing enterprise infrastructure, Fortune 500-scale data consulting, and multi-platform strategy | Founders and operators wanting direct access to a former Google Partner with documented results, transparent pricing, and fast execution Best Value Pick |
Hans Lacida's Toolkit
The Infrastructure Behind Zeldigital Results
A modern, compounding stack built for precision tracking, first-party data moats, and scalable paid acquisition systems that compound over time.
Detailed Analysis
What Each Does Best
Both operate in digital marketing but at opposite ends of the spectrum. Here's where each genuinely outperforms.
Full Ecosystem Expertise
Handles Google, Adobe, cloud platforms, and advanced measurement for complex, multi-platform stacks — rare depth at enterprise scale.
Fortune 500 Scale & Trust
45+ Fortune 500 clients, 800+ total. The default choice for brands with massive budgets and multi-region complexity.
Training & Team Enablement
15,000+ advertisers trained. Strategy roadmaps and long-term consulting for in-house marketing teams.
Premier Google Partnership
#1 Google Marketing Platform partner in the US — 170+ GMP certifications, early product access, direct Google support.
Founder-Led, Full Accountability
Hans personally runs every engagement. No junior handoffs — the same expert who closes the deal is the one optimizing your campaigns at 2am.
Documented, Real-World ROAS
70x ROAS (AU/NZ sporting goods), 20x ROAS (US retail), 50% CAC reduction — publicly reviewed results on YouTube, not just marketing claims.
Transparent, Flexible Pricing
Public rates from $1,500/mo. One-time audits from $500. If you can't afford it or aren't a fit, he'll tell you before taking your money.
Systems, Not Just Campaigns
Hans builds compounding acquisition infrastructure — first-party data moats, server-side tracking, AI-assisted ops — not just "running ads."
What Clients Say About Hans
Real Feedback. No Fluff.
Clients consistently highlight three qualities: structural depth, honest communication, and results that actually move revenue.
Hans doesn't just run ads — he builds systems. He found issues in our account that three previous agencies missed entirely. Our ROAS went from 3.1x to peaks we didn't think were possible in a competitive sporting goods market.
What I appreciate most is the honesty. He told me upfront what was wrong with my campaigns, didn't oversell, and delivered exactly what he promised. Our customer acquisition cost dropped significantly within 90 days.
Hans gives you his real opinion — if your campaigns aren't a fit for what he does, he'll tell you before taking your money. That kind of integrity is rare. When he did take us on, the results backed up every claim.
What You'll Pay
Pricing Comparison
One agency publishes its rates. One doesn't. Here's what we know — and why transparency matters when you're choosing a growth partner.
- Tailored enterprise contracts
- Platform licensing included
- Team training & consulting bundles
- Adobe + Google platform access
- No public pricing page
- Long enterprise sales cycle
- Not suited for sub-enterprise budgets
- Public pricing — no surprises
- One-time audits/fixes from $500
- GA4 / GTM / server-side setup included
- Looker Studio reporting
- Direct Hans Lacida access (no handoffs)
- Fractional or project-based available
- Campaign live in 7–10 business days
Decision Guide
Who Should Choose Which?
This isn't about which is "better" — it's about which one matches your scale, budget, and goals right now.
Enterprise Infrastructure & Multi-Platform Strategy
- Fortune 500-scale data strategy spanning Google, Adobe, and cloud platforms
- Advanced Google Marketing Platform and Adobe suite implementation
- Long-term team enablement, training programs, and martech roadmaps
- Multi-region, multi-channel campaigns with complex data ecosystems
- An established agency brand with institutional backing and SLAs
Specialized Google Ads That Compound Into Real Growth
- Direct access to a former Google Partner with documented 70x ROAS results
- Transparent, public pricing — no overhead, no junior account reps
- Fast execution for eCommerce, healthcare, B2B SaaS, or lead generation
- First-party data strategy, server-side tracking, and GA4 built correctly
- A partner who declines non-fit engagements and gives honest guidance upfront
Ready to Decide?
Still unsure which
partner fits your
growth stage?
Hans Lacida offers straightforward discovery calls without heavy sales pitches — focused entirely on fit and potential impact. If Zeldigital isn't right for your situation, he'll tell you. No wasted time on either side.