Hans Lacida — 70x ROAS | Paid Acquisition Systems Operator

Real accounts. Real data.
Anonymized for public showcase.

Performance figures specific to individual accounts and timeframes shown.

AUSTRALIA & NEW ZEALAND

Ebike & Sporting Goods Retailer

Paid Search Manager | 90 Days (Sep–Nov 2025)

70x

Peak ROAS

Before

Fragmented Google Ads structure
Weak geo targeting for AU and NZ
Limited keyword control
High waste from broad search terms
No audience alignment
Inconsistent daily optimization

After

Peak ROAS over 70x
Rebuilt PMax and Search campaigns
Search terms cleaned, negatives applied
Geo targeting focused on high-intent AU East Coast
Audience targeting aligned to buyer profiles
Daily monitoring improved spend efficiency
Strong BFCM results with controlled scaling

Impact: Strong lift in high-intent traffic | Improved ROAS stability | Lower wasted spend | Clear structure ready for scaling across AU & NZ

E-COMMERCE

Security Equipment Retailer

E-commerce | Apr 2022 - Apr 2023

Over 20x

Peak ROAS

Before (Apr 2022)

Conversion Value: $139
ROAS: 0.17x
Account underperforming
No clear campaign structure

After (Apr 2023)

Conversion Value: $14,201
ROAS: 9.06x aggregate
Peak ROAS: 21.55x
$129.5K total revenue
10,117% conversion lift

Impact: 7.22x aggregate ROAS over 12 months | 10,117% conversion value increase | Rebuilt campaign infrastructure from ground up

HEALTHCARE

California Treatment Center

              Cost per Lead
              $115 → $54
            
              CPA Reduction
              53%
            
              Budget Scaled
              $0-$1.2K → $4K+

Full call tracking integration | Account rebuild | CallTrackingMetrics setup

B2B MANUFACTURING

Engine Manufacturing

              ROAS
              115x
            
              CPA Reduction
              39%
            
              Total Revenue
              $551.9M

$138M net profit | 50% conversion increase | Nov 2023 - Jul 2024

Important Notes & Disclaimers

All case studies use anonymized client data for public showcase. No proprietary, personally identifiable, or sensitive information is disclosed.
All performance figures (ROAS, CPA, revenue, leads, etc.) are specific to the individual accounts and timeframes shown.
Before/After results, including peak ROAS numbers (70x, 21x), are not guarantees of future performance and may not be typical.
Results vary by industry, budget, seasonality, offer, landing pages, and broader market conditions.
ROAS and revenue figures are rounded for readability; currency values are approximate where ranges are shown.
All performance data is sourced from internal Google Ads and analytics reports available at the time of management.

70x ROAS.
No guesswork.
Pure execution.

Real accounts. Real data.
Anonymized for public showcase.

Ebike & Sporting Goods Retailer

Security Equipment Retailer

California Treatment Center

Engine Manufacturing

Install a system leadership can trust when scaling spend.

Ready to scale your paid acquisition?

Important Notes & Disclaimers

70x ROAS. No guesswork. Pure execution.

Real accounts. Real data.Anonymized for public showcase.

Ebike & Sporting Goods Retailer

Security Equipment Retailer

California Treatment Center

Engine Manufacturing

Install a system leadership can trust when scaling spend.

Ready to scale your paid acquisition?

Important Notes & Disclaimers

70x ROAS.
No guesswork.
Pure execution.

Real accounts. Real data.
Anonymized for public showcase.