// full-service digital agency
iBuild.PH
Web design · SEO · Google Ads · Since 2012
// paid acquisition systems operator
Hans Lacida
Zeldigital · hanslacida.com · 10+ yrs
Full-service digital agency
Web design, SEO, hosting, maintenance, and Google Ads — all under one roof. Established agency team since 2012. Ideal all-rounder for businesses that want bundled services.
→ wins: bundled servicesIndependent systems operator
Paid acquisition only — no web design, no SEO retainers. Pure focus on Google Ads architecture, PMax systems, and tracking infrastructure that compounds over time.
→ wins: paid ads focusWeb + SEO + Ads bundle
Core strength is the integrated offering — Google Ads managed alongside website and SEO. Strong for local Philippine businesses and smaller international clients needing an all-in-one partner.
→ wins: all-in-one valuePMax & tracking depth
PMax asset group architecture, server-side tracking (Stape/GTM SS), enhanced conversions, first-party data pipelines, CRM integration. The infrastructure layer most agencies skip entirely.
→ wins: technical depthSmaller to mid-range budgets
Accessible rates suited to SMEs, local Philippine businesses, and international clients needing cost-effective managed campaigns without premium pricing.
→ wins: accessible pricing$5K – $300K+/mo
Built for founders with serious ad budgets where infrastructure-level work — not campaign-level tweaks — is what moves the revenue number.
→ wins: high-budget scalingNot publicly specified
Peak ROAS and total ad spend benchmarks not publicly disclosed. Focus is on reliable, consistent campaign execution across services.
20x US · 70x AU/NZ
Documented benchmarks from live accounts. $10M+ total ad spend managed. US market: 20x peak ROAS. AU/NZ e-commerce: 70x. Driven by PMax signal architecture and first-party data.
→ wins: proven benchmarksTraditional agency model
Team of specialists handles your account. Good structure for clients who want a full-service team and broader support beyond just paid ads.
Direct founder partner
No account managers. No juniors. Former Google Account Strategist — one operator who audits, builds, and optimizes your account from day one through scale.
→ wins: direct accessYou need web + SEO + ads together
Smaller or local business. Bundled digital services at accessible rates. Established team that handles everything — website, search visibility, and campaign management — in one place.
ibuild.ph →You need Google Ads built to scale
US founder. Serious budget. Broken tracking, PMax eating spend, or ROAS stuck. You want the operator who engineers the system — not the agency that manages the campaign.
Book a fit call →