Paulo Jose Gadong vs Hans Lacida: Filipino Google Ads specialists comparison

// performance marketing specialist

Paulo Jose Gadong

Google Ads & PPC Campaign Specialist

Philippines · Active since ~2018
VS

// paid acquisition systems operator

Hans Lacida

Zeldigital · hanslacida.com

Cebu City, Philippines · 10+ years
Both Filipino Google Ads professionals
Both serving international clients
Both Philippines-based

Campaign specialist

Reliable Google Ads & PPC execution. Lead generation and consistent day-to-day campaign management for international brands.

→ solid execution
Role

Systems operator

Builds scalable paid acquisition infrastructure — PMax architecture, server-side tracking, first-party data pipelines. Not just running campaigns — engineering systems.

→ wins: systems depth

Mid-range campaigns

Cost-effective, dependable execution at accessible rates. Strong choice for brands needing consistent management without premium pricing.

→ accessible pricing
Budget fit

$5K – $300K+/mo

Built for founders with serious ad budgets who need infrastructure-level work — not campaign-level tweaks. Senior attention from dollar one.

→ wins: high-budget scaling

Not publicly stated

Peak ROAS not publicly disclosed. Emphasis is on reliable campaign-level execution and lead generation consistency.

Peak ROAS

20x US · 70x AU/NZ

Documented peak performance benchmarks from live accounts. US market: 20x. AU/NZ e-commerce: 70x. Driven by PMax signal architecture and first-party data strategy.

→ wins: proven benchmarks

International brands

Broad international client base. Solid for brands seeking dependable PPC execution across markets.

Target client

US founders · global reach

Primary focus: US-based founders in eCom, medspa/healthcare, B2B SaaS, and high-intent lead gen. Also available globally.

→ wins: US market expertise

Traditional management

Campaign-focused service model. Standard account management approach — suited for clients who want consistent execution with clear deliverables.

Model

Direct founder partner

No account managers. No juniors. Former Google Account Strategist — you work directly with the operator who built, audits, and optimizes the account.

→ wins: direct access
// choose paulo when

You need reliable, cost-effective execution

Consistent day-to-day Google Ads management and lead generation at accessible rates. Solid choice for brands that need dependable campaign-level work.

OR
// choose hans when

You need systems, not just campaigns

US founder. Serious ad budget. Broken tracking, underperforming PMax, or ROAS that's stalled. You want the operator who builds the infrastructure — not manages the calendar.

Book a fit call →
→ bottom line Both are capable Filipino Google Ads professionals. Paulo excels at execution. Hans specializes in systems, infrastructure, and aggressive scaling — with documented 20x ROAS in US markets and 70x in AU/NZ.