Quick guide
Use our Google Ads cost calculator to estimate monthly spend and CPC from inputs like conversion rate, AOV, and target CPA. The tool acts as an Adwords cost estimator and a Google Ads budget calculator in one.
- Start with spend assumptions ($5k–$50k) and your expected CPC range.
- Layer in realistic conversion rates (sitewide and lead-to-sale if applicable).
- Check total outlay (ad spend + management fee) vs. revenue targets.
Example budgets
Starter: $5,000 spend → est. CPC $1.50–$3.00 → 1,700–3,300 clicks → focus on one core offer.
Growth: $15,000 spend → est. CPC $2.00–$4.00 → 3,700–7,500 clicks → test multiple segments.
Scale: $50,000 spend → est. CPC $2.50–$5.00 → 10,000–20,000 clicks → expand SKUs and audiences.
FAQs
How accurate is the Google Ads cost calculator?
It’s directional. Actual CPCs depend on auctions, quality score, and competition. Use the model for planning and scenario testing.
What inputs matter most?
Conversion rate, average order value, target CPA, and your CPC range estimate. Update these with real data over time.
Can this replace a full forecast?
No. It’s a fast estimator. For forecasts, combine historical data, seasonality, and channel mix.
Does it work for lead gen and ecommerce?
Yes. Map your pipeline (lead → MQL → sale) for lead gen; use AOV and margin for ecommerce.
How do I sanity-check CPC?
Compare with Google Ads Keyword Planner ranges and your market’s historical CPCs where available.
Where can I see management pricing?
See Google Ads management pricing and PPC management packages.