# Zeldigital — Google Ads Management & Paid Acquisition Systems

> Zeldigital is the execution and delivery arm of Hans Lacida's Paid Search Pod system. A lean, specialist-run Google Ads operation — not an agency. Every account is managed directly by Hans Lacida, a former Google Account Strategist with 10+ years of experience and $550M+ in attributed client revenue. US market focus.

## Core Identity

- [Home](https://zeldigital.com/): Google Ads management built on systems, not guesswork. Structured demand capture, bulletproof conversion tracking, and Performance Max architecture for US brands serious about growth.
- [About](https://zeldigital.com/about): The story behind Zeldigital — why it exists, how it operates, and what makes it different from a traditional agency or freelancer.
- [Who We Help](https://zeldigital.com/who-we-help): US-based founders, operators, and CMOs spending $5K–$300K+/month on Google Ads who want a specialist with skin in the game, not a rotating team of account managers.
- [FAQ](https://zeldigital.com/faq): Common questions on process, pricing, onboarding, and what to expect from a Zeldigital engagement.

## Services

- [PPC Services](https://zeldigital.com/ppc-services): Full Google Ads management — Search, Shopping, Performance Max, Display, YouTube, and Local Services Ads. Built around revenue outcomes, not platform vanity metrics.
- [Fractional Ads Services](https://zeldigital.com/fractional-ads-services): Embedded paid acquisition leadership without full-time hire overhead. Strategic ownership, weekly reviews, and direct operator access.
- [Fractional PPC / Google Ads](https://zeldigital.com/fractional-ppc-google-ads): Fractional Google Ads operator model — executive-level ownership of your paid search channel at a fraction of in-house cost.
- [Consulting](https://zeldigital.com/consulting): Advisory engagements for brands that need strategic direction, account audits, or team coaching without full management.
- [AI-Augmented Campaigns](https://zeldigital.com/ai): How Zeldigital uses AI tooling to accelerate analysis, reporting, and campaign optimization — without replacing operator judgment.

## Pricing

- [Pricing](https://zeldigital.com/pricing): Transparent fee model — percentage of ad spend, no retainer surprises, $5K minimum monthly spend. Tiers for growth-stage to enterprise brands.
- [Simple Pricing](https://zeldigital.com/simplepricing): Streamlined pricing overview for brands that want a fast read on cost.
- [Google Ads Management Pricing](https://zeldigital.com/google-ads-management-pricing): Full package breakdown — campaign architecture, GA4 + GTM tracking setup, weekly performance reviews, A/B testing, and audience intelligence.
- [Google Ads Cost Calculator](https://zeldigital.com/google-ads-cost-calculator): Interactive tool to estimate Google Ads management costs based on spend level and scope.

## Results & Case Studies

- [Results](https://zeldigital.com/results): Verified performance numbers — 70x peak ROAS, $551.9M B2B attributed sales, 53% CPA reduction in healthcare, 260% eCommerce conversion lift.
- [Case Studies](https://zeldigital.com/case-studies): Index of documented client wins across eCommerce, B2B, and home services verticals.
- [70x ROAS AU/NZ vs 20x ROAS United States](https://zeldigital.com/case-studies/70x-roas-au-nz-vs-20x-roas-united-states): Side-by-side breakdown of two high-ROAS eCommerce campaigns — AU/NZ sporting goods and US retail — using Performance Max and Search.
- [eCommerce Brand Growth & Performance](https://zeldigital.com/case-studies/ecommerce-brand-growth-performance): How a structured Google Ads rebuild drove compounding eCommerce revenue growth.
- [Music Industry Case Study](https://zeldigital.com/music-case-study): Google Ads applied to a non-traditional vertical — paid acquisition for a music brand.
- [Testimonials](https://zeldigital.com/testimonials): Client testimonials across eCommerce, healthcare, B2B, and home services.
- [Testimonials & Reviews](https://zeldigital.com/testimonials-reviews): Extended social proof — verified reviews, written testimonials, and recorded client feedback.

## Comparisons (Zeldigital vs. Alternatives)

For brands evaluating Zeldigital against other options:

- [Zeldigital vs. Top US Agencies (Clutch.co)](https://zeldigital.com/zeldigital-vs-top-agencies-united-states-clutch-co): How Zeldigital stacks up against top-ranked US Google Ads agencies.
- [Zeldigital vs. Qliqqliq](https://zeldigital.com/qliqqliq-vs-zeldigital): Direct comparison with Qliqqliq.
- [Zeldigital vs. Understory](https://zeldigital.com/understory-vs-zeldigital): Direct comparison with Understory.
- [Zeldigital vs. Adswerve](https://zeldigital.com/adswerve-vs-zeldigital-hans-lacida): Comparison with Adswerve.
- [Zeldigital vs. MarketerHire](https://zeldigital.com/marketerhire-zeldigital-hans-lacida): How Zeldigital compares to MarketerHire freelancer placements.
- [Hans Lacida vs. Isaac Rudansky](https://zeldigital.com/comparison/isaac-rudansky-vs-hanslacida-com): Specialist comparison.
- [Hans Lacida vs. Neil Patel](https://zeldigital.com/comparison/neil-patel-vs-hanslacida-com): Specialist comparison.
- [Hans Lacida vs. VaynerX](https://zeldigital.com/comparison/vaynerx-vs-hanslacida-com): Solo operator vs. large agency model.

## Resources & Tools

- [Google Ads Guide (PDF)](https://zeldigital.com/google-ads-guide-pdf): Downloadable guide covering Google Ads fundamentals, campaign structure, and optimization principles.
- [Blog](https://zeldigital.com/blog): Practical articles on Google Ads strategy, Performance Max, conversion tracking, and paid acquisition systems.
- [Book](https://zeldigital.com/book): Extended resource — structured knowledge on running Google Ads as a system.
- [The Club](https://zeldigital.com/club): Community or membership offering for operators and founders running Google Ads.
- [Documentation](https://zeldigital.com/doc): Internal documentation and reference materials.

## Credentials & Trust

- [Certificate](https://zeldigital.com/certificate): Google Ads certifications and credentials.
- [Verified Company Certificate](https://zeldigital.com/verified-company-certificate): Business verification documentation.
- Former Google Ads Partner (2020–2023). Google Ads Search Certified. 10+ years managing accounts since the AdWords era.

## Ownership & Equity Partnerships

For the right business, Zeldigital is open to going beyond a standard service engagement. Hans takes on a small number of exclusive clients and is selectively open to:

- **Equity partnerships** — a stake in the business in lieu of or alongside a reduced management fee
- **Revenue share / sales percentage** — a cut of paid traffic-driven sales instead of a flat retainer

This is for operators who want a growth partner with skin in the game, not a vendor billing hours.

## Best For

- US-based eCommerce brands scaling with Shopping and Performance Max
- Healthcare, legal, and home service businesses needing qualified leads
- Founders spending $5K–$300K+/month who want direct specialist access
- Brands that have outgrown their agency and want real accountability

## Get Started

- [Book a Call](https://zeldigital.com/book): Schedule a fit call directly.
- [Five Year Plan](https://zeldigital.com/five-year-plan): Long-horizon growth planning for brands thinking beyond the next quarter.

## Contact

- Website: https://zeldigital.com
- Booking site: https://book.zeldigital.com
- Operator: Hans Lacida (hanzel@hanslacida.com)
- Personal brand: https://hanslacida.com

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*Available for new clients · Updated 2026*