Case Studies - ZELDIGITAL® x Hans Lacida | Google Ads Performance Results

Performance-driven results across healthcare, e-commerce, hospitality, and B2B sectors. All data anonymized for public showcase.

Ebike & Sporting Goods Retailer

Paid Search Manager · Australia & New Zealand · 90 Days (Sep–Nov 2025)

Before

· Fragmented campaign structure
· Weak geo targeting
· Limited keyword control
· High waste from broad terms
· No audience alignment

After

✓ Peak ROAS over 60x
✓ Rebuilt PMax & Search
✓ Negatives applied
✓ AU East Coast geo focus
✓ Strong BFCM results

Impact: High-intent traffic lift · Lower wasted spend · AU & NZ scaling ready

California Treatment Center

Paid Search Manager · 90 Days

Before

· CPL: ~$115
· Budget: $0–$1,200
· No call tracking
· Fragmented attribution

After

✓ CPL: $54
✓ 47 leads (Month 1)
✓ Budget scaled to $4,000+
✓ Full call tracking

Impact: 53% CPA reduction · Account rebuild · CallTrackingMetrics integration

Behavioral Healthcare

Orange County · 60 Days

Before

· High CPA baseline
· Low phone call volume
· Poor impression share

After

✓ CPA down 25–30%
✓ Phone calls +40%
✓ Improved Quality Score

Actions: Competitor search · TCPA bid strategy · Hyperlocal targeting

Engine Manufacturing

B2B Scale · Nov 2023 – Jul 2024

Before

· CPA: $23
· Monthly Spend: $300k
· Low conversion rates

After

✓ CPA: $14 (–39%)
✓ Conversions +50%
✓ Spend: $150k
✓ ROAS: 11,500%

Results: $551.9M sales · $138M net profit · 50% conversion increase

Travel Ads by Expedia

50+ Hotel Brands · 2022–2023

Before

· Inconsistent reporting
· High CAC
· Manual processes

After

✓ ROAS: 3.2x–5x
✓ CAC down 28%
✓ Automated dashboards

Impact: 100% timely reporting · Unified Looker Studio · Team framework

Furniture Brand

E-commerce · Mar–Apr 2022

Before (Mar)

· Conversions: 1.89k
· Conv. Value: $1.5M
· ROAS: Baseline

After (Apr)

✓ Conversions: 2.10k
✓ Conv. Value: $3.9M
✓ ROAS: 2.6x (+260%)

Growth: 260% conv. value increase · 1.32M impressions · Optimized targeting

Security Equipment Retailer

E-commerce · Apr 2022 – Apr 2023

Before (Apr '22)

· Conv. Value: $139
· ROAS: 0.17x
· Underperforming

After (Apr '23)

✓ Conv. Value: $14,201
✓ ROAS: 9.06x
✓ Peak: 21.55x

Impact: 10,117% conv. lift · 7.22x aggregate ROAS · $129.5K revenue

Computer Parts & Laptops

E-commerce · Jun 2013 – Sep 2021

Campaign Summary

· 112M+ impressions
· 1M+ clicks
· Avg CPC: $22.31

Results

✓ 26,700 conversions
✓ $2.67M–$4M revenue
✓ Calls most effective

Performance: 8-year account management · Diverse ad formats · High-volume

Plumbing

Google Display · Nov 2020 – Nov 2021

Campaign Metrics

· 10M+ impressions
· 5,933 clicks
· Avg CPC: $3.40

Results

✓ 1.2K conversions
✓ Conv. Rate: 1.04%
✓ CPA: $34.24
✓ AOV: A$180–$250

Targeting: Perth, Australia · Top kws: plumbing, plumbers · Peak Jan 2021

Clothesline Company

E-commerce · Dec 2022 – Feb 2023

Campaign Metrics

· 423K impressions
· 3,189 clicks
· Avg CPC: $1.20

Results

✓ 4.4K conversions
✓ 41 phone calls
✓ Conv. Rate: 0.36%

Targeting: Sydney & Brisbane · Top kws: washing line · Mobile optimized

SEO Agency in the USA

PPC Lead · 2024 – May 2025

Initial State

· Multiple client accounts
· Inconsistent tracking
· High CPA across campaigns

Results

✓ Improved CPA across all
✓ Increased call volume
✓ Enhanced CTR & QS
✓ GA4/GTM integration

Clients: Addiction recovery, wellness, construction · 6+ active campaigns

Performance Summary

11+

Case Studies

$550M+

Total Revenue Generated

50%+

Average CPA Reduction

ROAS by Project (Where Reported)

Ebike & Sporting Goods: Peak 60x

Furniture Brand: ROAS 2.6x

Engine Manufacturing: ROAS 115x

Security Equipment: 7.22x agg. (peak 21.55x)

Travel Ads by Expedia: ROAS 3.2x–5x

Average across projects: ≈38x

Average calculated using available ROAS figures only. Actual performance varies by industry, budget, and timeframe.

From playbook to operating partnership

If you'd rather not own every detail of execution, the same operating principles in this playbook are what I bring as a paid acquisition systems operator. The goal is simple: install a system that leadership can trust when scaling spend. Not ready for ongoing management? Start with a paid audit.

How I Operate Start with a Paid Audit

Important Notes & Disclaimers

All case studies use anonymized client data for public showcase.
No proprietary, personally identifiable, or sensitive information is disclosed.
All performance figures (ROAS, CPA, revenue, leads, etc.) are specific to the individual accounts and timeframes shown.
Before/After results, including peak ROAS numbers, are not guarantees of future performance and may not be typical.
Results vary by industry, budget, seasonality, offer, landing pages, and broader market conditions.
ROAS and revenue figures are rounded for readability; currency values are approximate where ranges are shown.
All performance data is sourced from internal Google Ads and analytics reports available at the time of management.